SERVICES

 

Marketing Management

DWS has the benefit of knowledge and expertise in effectively managing the marketing department of the business. We apply our consulting experience to our management capabilities to ensure that optimum performance is achieved. The following elements are included in our marketing management services:

  • Suite of marketing consulting services incorporating rebranding, loyalty programs and strategic marketing planning.
  • Benchmarking of the marketing budget.
  • Campaign design and execution.
  • Training of junior marketing personnel.

We are confident of improving overall venue performance within a short period of time through the application of our ability in this arena. DWS have consulted major hospitality organisations and excel in managing business marketing operations.

LATEST NEWS

Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
Newsletter.

What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?

A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,

css.php