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Contrary to popular belief, the Baby Boomer generation have an adaptable and enthusiastic approach to new media technology. The latest Roy Morgan stats revealed some interesting changes for the Baby Boomers.

I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing Conference held at Paris, Las Vegas.

What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

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