Marketing Consulting | DWS Hospitality Specialists

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Rebranding

Successfully managing a club or hotel through a rebrand is considered to be a defining milestone, but can also a monumental challenge without proper management.  Rebranding is a highly effective method of improving the recognition of your business or company and is a recommended marketing process for a variety of reasons, whether a client is seeking to attract a different demographic of consumer or improved differentiation within a competitive market.  Rather than implementing a series of cosmetic changes, the rebranding process defines and articulates the heart of your business’ story.

DWS have extensive experience in this area of marketing expertise.  Collaboration with our clients is key to ensuring a smooth and positive transition.  Our marketing team will listen to your needs and requirements to help guide you through the rebranding process, including steps such as:

  • Logo and corporate branding design and documentation
  • Promotional material
  • Internal communication material
  • Launch strategy
  • Ongoing marketing & communications planning
  • Execution

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Market analysis has the potential to lead your organisation’s most beneficial strategic decisions. Or if conducted poorly – it can force a backwards step in the organisation. So how can you ensure your market analysis is leading you in the right direction?

Empowering your employees to respond effectively during a service breakdown allows disillusioned customers to be transformed into loyal ones and better yet, noisy promoters of your brand.

This second installment of our hospitality industry trends article series is all about the digital landscape and how we, as an industry, need to embrace it! Ignore online opportunities at your peril, much like stepping away from the ‘sacred cows’ you need to...

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