Marketing Consulting | DWS Hospitality Specialists

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Rebranding

Successfully managing a club or hotel through a rebrand is considered to be a defining milestone, but can also a monumental challenge without proper management.  Rebranding is a highly effective method of improving the recognition of your business or company and is a recommended marketing process for a variety of reasons, whether a client is seeking to attract a different demographic of consumer or improved differentiation within a competitive market.  Rather than implementing a series of cosmetic changes, the rebranding process defines and articulates the heart of your business’ story.

DWS have extensive experience in this area of marketing expertise.  Collaboration with our clients is key to ensuring a smooth and positive transition.  Our marketing team will listen to your needs and requirements to help guide you through the rebranding process, including steps such as:

  • Logo and corporate branding design and documentation
  • Promotional material
  • Internal communication material
  • Launch strategy
  • Ongoing marketing & communications planning
  • Execution

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What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?

A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,

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