Marketing Consulting | DWS Hospitality Specialists

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Marketing Plans

To remain competitive and keep consumers engaged is a crucial component for businesses involved in the hospitality industry.  Marketing Plans are an effective tool in providing clarity, direction and purpose in attracting and retaining customers.  When planned successfully, this tool will enable your business to become more strategic and effective at creating brand awareness, selling products or services, scanning the environment for new opportunities or threats and addressing emerging or existing problems.

DWS has accumulated years of experience in helping our clients achieve their vision by building close working relationships with our clients and remaining flexible and practical throughout the planning process.  Our Marketing team is able to assist clients in all facets of marketing strategy, whether it involves creating an entire marketing plan from scratch or addressing key areas of an existing strategy.

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What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?

A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,

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