SERVICES

 

Loyalty Programs

DWS offer our clients tailor-made customer loyalty programs to assist in developing a reliable customer base and increased revenue. Our loyalty programs consist of an integrated schedule of marketing activities designed to increase members’ loyalty by monitoring and rewarding their purchasing frequency and amount spent.

DWS have developed an impressive portfolio of loyalty programs for a variety of clients including:

  • Clubs
  • Hotels
  • Casinos

DWS have assisted venues in establishing loyalty programs specifically designed to meet the needs and requirements of their clientele by keeping their brand engaging and increasing revenue by attracting and retaining the ideal customer demographic.

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What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?

A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,

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