Our proprietary Member Meter survey is a quick, cost-effective way to survey over 300 members every quarter. The survey is consistent, asking the same questions each quarter which enables you to gauge how your members view your services over time and track consistency. Member Meter uses the latest in phone surveying technology to contact a random selection of members asking six standard questions and a seventh question customised for specific needs. Key areas of assessment include:
- Food and beverage rating.
- Gaming rating.
- Customer service and presentation.
- Entertainment and promotions rating.
- Club overall rating.
- How many days since members last visited the club.
- How frequently members visit the club.
Results are analysed and produced in a report broken down by age and gender categories to identify how the venue is meeting the needs of its different members. Managers or key board/committee members can record the introduction to the survey which increases the response rate. Member Meter is a wide reaching program currently conducted in several large clubs.