SERVICES

 

Customer Focus Groups

Customer feedback drives marketing strategies, service expansion, training plan and venue development. Customer focus groups conducted by an external provider can harness this information in a constructive, structured environment. Our customer focus sessions include the following elements:

  • DWS organise groups of 8 to 12 people and prompt them through various aspects of the business.
  • Ascertain where else the group shops or visits and why they visit competitors.
  • Determine the perception of facilities and services and what motivates the group to purchase from the venue.
  • Recommendations on how to improve the product and service offering.

Focus group sessions are an excellent method of identifying possible issues and potential opportunities that often warrant further exploration. DWS is able to extrapolate meaningful information from customer focus groups that can optimise revenue.

LATEST NEWS

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Newsletter.

Contrary to popular belief, the Baby Boomer generation have an adaptable and enthusiastic approach to new media technology. The latest Roy Morgan stats revealed some interesting changes for the Baby Boomers.

I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing Conference held at Paris, Las Vegas.

What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

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