SERVICES

 

Customer Demographic Analysis

Customer demographic analysis or membership analysis provides a systematic way to take an in-depth look at customers and members and identify new opportunities to increase business and expand market share. DWS combine strong geotechnical abilities with ABS Census data that provides strong insight into customer and membership patterns. Our analysis includes:

  • Geocoding of members or customer addresses to derive a map view of clusters.
  • Compilation of ABS Census data for the relevant catchment area.
  • Profiling of most profitable customers and associated demographic characteristics.
  • Identification of non-core customer and member base to identify prospective opportunity.
  • Segmentation of customers and members within a local catchment area.

DWS incorporates customer and membership geocoding into our analysis. This gives organisations the ability to attach GPS locations to customer addresses giving location intelligence. The DWS customer and membership analysis process allows organisations to identify the most profitable customers along with their demographics such as age profile, income, family structure and occupation. This information can be used to optimise marketing resources.

LATEST NEWS

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Contrary to popular belief, the Baby Boomer generation have an adaptable and enthusiastic approach to new media technology. The latest Roy Morgan stats revealed some interesting changes for the Baby Boomers.

I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing Conference held at Paris, Las Vegas.

What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

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