What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.
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Research & Marketing
The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?
How long do you think it takes to plan a solid 5-year business strategy for your venue - a week, a month? What if you could cut through to the essentials and get it done in 5 minutes...
This second installment of our hospitality industry trends article series is all about the digital landscape and how we, as an industry, need to embrace it! Ignore online opportunities at your peril, much like stepping away from the ‘sacred cows’ you need to...
Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.
The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.
The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!
If you are serious about your Facebook game, then here are our top 5 top tips on what you need to be doing, right now, to make sure your online presence impresses your followers!
It’s never just one single tactic that can bring you to the forefront of your industry, it is a combination of multiple strategies across key areas connected to your gaming floor, that work together to deliver enhanced experiences and clients that just keep coming back for more!