What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.
Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?
How long do you think it takes to plan a solid 5-year business strategy for your venue - a week, a month? What if you could cut through to the essentials and get it done in 5 minutes...
A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,
What are the signs, and more importantly, what are the common mistakes Boards and Management make to end up being another statistic?
Empowering your employees to respond effectively during a service breakdown allows disillusioned customers to be transformed into loyal ones and better yet, noisy promoters of your brand.
Hiring the right people and growing the talent quotient is therefore one of the most important responsibilities and, might I add, moral obligations of every manager in an organisation. It is one of the jobs of every leader that has the biggest impact in the long term.
I was relaxing over the Easter weekend, reading the Courier Mail, when two articles took my attention. Seeing articles such as these comes as no surprise, however what continues to surprise me is the lack of general knowledge or commitment to robust Corporate Governance principles.
Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.