The sense of arrival. The goal of this “moment” is to literally WOW your arriving customers from the beginning – to validate their selection that choosing or returning to your venue was the best decision they made.
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What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.
The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?
A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,
Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.
The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.
It’s never just one single tactic that can bring you to the forefront of your industry, it is a combination of multiple strategies across key areas connected to your gaming floor, that work together to deliver enhanced experiences and clients that just keep coming back for more!
Have you noticed something happening in the club industry recently? There seems to be a trend forming and it is great news for the club industry!
See the latest tender notification for the authorised sale of gaming entitlements for Clubs here.