DWS Hospitality Specialists | Consultants and Analysts


DWS is a multidisciplinary consultancy that services the hospitality, gaming, accommodation, leisure and tourism sectors. Established in 1993, DWS celebrates its twentieth year of providing consulting services in 2013.

During this time the consulting business has grown significantly and currently employs ten consultants as well as support and administration personnel. DWS offer a broad range of services that includes financial, licensing, governance, gaming, human resources, research, risk management, training, negotiation, marketing and asset management services.

All of our consultants have strong exposure to their relevant disciplines within the hospitality, gaming, accommodation, leisure and tourism sectors; and leverage the extensive relationship and knowledge base to provide high quality consulting services. Our clients include major local, national and international private and government organisations that DWS are proud to be associated with.


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What sets your venue apart from others in the area? It’s not the machines, the carpet design or comfortable chairs you just bought – though they all contribute. It’s the experience you create for customers—how you meet their needs and entrench your venue in their personal identity.

The rationalisation of ‘more bums on seats’ is touted as a great justification for spending more marketing dollars. After all, more customers equals more revenue...right?

A loyalty program exists for many reasons, aside from the obligatory requirement for repeat business. One of the main objectives includes learning about your customers – more specifically,