SERVICES

 

Marketing Management

DWS has the benefit of knowledge and expertise in effectively managing the marketing department of the business. We apply our consulting experience to our management capabilities to ensure that optimum performance is achieved. The following elements are included in our marketing management services:

  • Suite of marketing consulting services incorporating rebranding, loyalty programs and strategic marketing planning.
  • Benchmarking of the marketing budget.
  • Campaign design and execution.
  • Training of junior marketing personnel.

We are confident of improving overall venue performance within a short period of time through the application of our ability in this arena. DWS have consulted major hospitality organisations and excel in managing business marketing operations.

LATEST NEWS

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So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

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