To remain competitive in todays environment, organisations need to explore all possible avenues for revenue growth. Customer and or membership analysis provides a systematic way to take an in-depth look at customers and members and identify new opportunities to increase business.

DWS incorporates into our analysis, customer and or membership geocoding. This gives organisations the ability to attach GPS locations to customer addresses. In other words, it gives an organisation location intelligence.

The DWS customer / membership analysis process allows your organisation to identify the most profitable customers along with their demographics such as age profile, income, family structure and occupation. This information can also be used to determine vital information such as the distance that customers/members are prepared to travel to come to you, or where to send your next marketing leaflet.

Customer / membership analysis also gives DWS clients the ability to segment their customers or members. Segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows organisations to target groups effectively, and allocate marketing resources to best effect.