Business benchmarking permits key management and board members to assess the performance and health of the business using industry data for comparison. Benchmarking allows key stakeholders to assess the health of the business. The outcomes of this will identify strengths and weaknesses of the business and prevent further deterioration or alternatively further bolster strengths. Some benchmarks for the leisure sector are:

• Wages to revenue analysis – on average, how much revenue does each employee deliver for the business
• Gross profit/margin comparison
• Revenue per square metre of operating space
• Overhead cost percentages
• Accommodation room yield
• Average visitor expenditure by department
• Department profitability
• Overall profitability
• Promotional (Advertising, Marketing, Promotions and Entertainment) spend versus effectiveness
• Our benchmarking process [link to tools] is well regarded and has been successfully employed for many of our clients.