Research and Analysis | DWS Hospitality Specialists

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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

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