Research and Analysis | DWS Hospitality Specialists

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So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

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