ABOUT US

 

Samantha Litfin

Marketing Manager

Sam-Litfin-200x300Samantha Litfin is the Marketing Manager at DWS and specialises in the development and implementation of marketing plans, promotions, event management, data analysis, campaign design and execution, branding and social and digital media.

Sam’s experience as a marketing professional spans over 15 years and is centred in the retail and hospitality sectors.

Sam’s key achievements throughout her career include:

  • Planning, developing and directing marketing efforts, communication plans and entertainment for the leading Club in Queensland, Kedron-Wavell Services Club which includes the following projects:
    • $4m café/bar/restaurant expansion and new branding
    • $2m club renovation (incorporating gaming lounge and a new restaurant facility)
    • $1.1m event/showroom renovation and new branding
    • Annual $150,000 Community Grants Program
  • Devising and implementing a strategic development program, budget and branding for:
    • $8m Carina Leagues Club expansion
    • $40m shopping centre redevelopment of Lismore Shopping Square
  • Developing and executing the annual marketing plans for three QLD shopping centres

Sam oversees all internal marketing projects as well as applying her marketing and gaming expertise to assist a range of high-profile clients.

She holds a Bachelor of Business (Marketing) from the University of Southern Queensland, a Diploma of Management and the Certified Club Managers (CCM) Award qualification.

LATEST NEWS

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If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.

With the recent release of the 2016 Census data, organisations across Australia have a significant opportunity to gain a deeper understanding of the Australian consumer. The only issue you may experience from all this information is that it is big, and it can be hard to know what it actually means for your business and how you can translate it into useful information.

Earlier this year, Federal Parliament passed a bill, which has been around for a very long time, that is making a fundamental change to how the Privacy Act operates.

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