Board of Directors

As one of Australia’s most established hospitality consulting firms, DWS Hospitality Specialists is directed by leading hospitality industry professionals with years of experience in the field.


JD_webJohn Dickson | Managing Director

Bachelor of Business with Distinction | Fellow of the Australian Institute of Management

John founded John Dickson Strategies in 1994.  He collaborated with Geoff Wohlsen to form Dickson Wohlsen Strategies (DWS) in 2005 and has helped grow the business significantly since then. He has over 40 years of experience in the hospitality and leisure sectors in senior management and consulting roles. John specialises in the areas of strategic planning, corporate governance, business structure and workshop and training facilitation. Read More

GW_webGeoff Wohlsen | Director

Bachelor of Law | Bachelor of Economics

Geoff and John formed Dickson Wohlsen Strategies (DWS) in 2005 and have developed the consulting business significantly. Geoff is a leading leisure and hospitality consultant and economist, and has  provided strategic and economic advisory services for over 25 years through a variety of key roles with BP Oil, KPMG Consulting and DWS.  Geoff specialises in economics, strategic planning, financial analysis, gaming, club and leisure development. Read More

Steve_web_bwSteve Parker | Director

Steve is an experienced gaming and marketing consultant and has enjoyed a successful career in a variety of industries over a number of years, spanning across Australia, Europe and South Africa.  As a valued Director of DWS Hospitality Specialists, Steve is currently working on a range of exciting projects for DWS and is available for consultation.

Doug_web_bwDoug Flockhart | Director

Doug is the CEO of Clubs Queensland, and has developed 27 years of management experience in the tourism, retail, property, not-for-profit and hospitality sectors.  He specialises in business innovation, management development and relationship building. Doug’s extensive experience makes him an invaluable addition to the DWS Board of Directors.



Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS

Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

On average, contact with electricity accounts for 4% of all Australian workplace fatalities. Electricity will either kill you or leave you with serious side effects. If someone is injured or killed at your workplace, there is the possibility of prosecution, fines and even jail terms.