Is your loyalty program reaching boiling point?

By Terry O’Halloran | Director – New South Wales Division

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment.

Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business. RTPs are rising, costs are increasing and that tired Loyalty Program may just be costing too much.

Want to know if you are near boiling point? Let DWS take the temperature of your data and give you some insight.

Prevention is the best cure!

The DWS Loyalty program review is only $1,900 + GST* and includes;

  • Review of tier level contributions
  • Real cost calculation identifier
  • Proposed adjustments and wind back plan
  • Action plan to recalibrate

Contact Terry O’Halloran today at terry@dws.net.au or on 0449 968 394 to discuss how we can help you! 

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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

It’s never just one single tactic that can bring you to the forefront of your industry, it is a combination of multiple strategies across key areas connected to your gaming floor, that work together to deliver enhanced experiences and clients that just keep coming back for more!

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