Wanted: A database that contains the following vital components:  In-depth information, detailed transactional data, a comprehensive overview of your customers' likes, dislikes, behavioural trends, tastes and preferences.

Sounds like a marketer's pipe-dream, doesn't it?   However, with the rapid evolution of technological development, this information is becoming increasingly attainable and it's almost certainly collating in your business right now.  The real question is, 'What do we do with it?'

Communicating with our patrons has always been a large part of the gaming industry.  However, now more than ever, this area is regarded as the largest opportunity for growth.  Loyalty programs have evolved considerably over the last couple of years, though the word ‘loyalty' is somewhat ambiguous.  Our research shows that  gaming players will frequent more than one venue, sharing their wallet with your competitors.

Through my professional relationships and dealings with workplaces on numerous levels and across several jurisdictions, it is apparent that workplaces continue to struggle with the concept of health and safety. Unlike legislation relating to liquor and gaming, health and safety has apparent and notable dissimilarities, one of them being centered on the most feared word in our industry... ‘Compliance'.