Marketing Consulting | DWS Hospitality Specialists

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Rebranding

Successfully managing a club or hotel through a rebrand is considered to be a defining milestone, but can also a monumental challenge without proper management.  Rebranding is a highly effective method of improving the recognition of your business or company and is a recommended marketing process for a variety of reasons, whether a client is seeking to attract a different demographic of consumer or improved differentiation within a competitive market.  Rather than implementing a series of cosmetic changes, the rebranding process defines and articulates the heart of your business’ story.

DWS have extensive experience in this area of marketing expertise.  Collaboration with our clients is key to ensuring a smooth and positive transition.  Our marketing team will listen to your needs and requirements to help guide you through the rebranding process, including steps such as:

  • Logo and corporate branding design and documentation
  • Promotional material
  • Internal communication material
  • Launch strategy
  • Ongoing marketing & communications planning
  • Execution

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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

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