Marketing Consulting | DWS Hospitality Specialists

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Marketing Plans

To remain competitive and keep consumers engaged is a crucial component for businesses involved in the hospitality industry.  Marketing Plans are an effective tool in providing clarity, direction and purpose in attracting and retaining customers.  When planned successfully, this tool will enable your business to become more strategic and effective at creating brand awareness, selling products or services, scanning the environment for new opportunities or threats and addressing emerging or existing problems.

DWS has accumulated years of experience in helping our clients achieve their vision by building close working relationships with our clients and remaining flexible and practical throughout the planning process.  Our Marketing team is able to assist clients in all facets of marketing strategy, whether it involves creating an entire marketing plan from scratch or addressing key areas of an existing strategy.

LATEST NEWS

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If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.

With the recent release of the 2016 Census data, organisations across Australia have a significant opportunity to gain a deeper understanding of the Australian consumer. The only issue you may experience from all this information is that it is big, and it can be hard to know what it actually means for your business and how you can translate it into useful information.

Earlier this year, Federal Parliament passed a bill, which has been around for a very long time, that is making a fundamental change to how the Privacy Act operates.

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