Marketing Consulting | DWS Hospitality Specialists

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Marketing Plans

To remain competitive and keep consumers engaged is a crucial component for businesses involved in the hospitality industry.  Marketing Plans are an effective tool in providing clarity, direction and purpose in attracting and retaining customers.  When planned successfully, this tool will enable your business to become more strategic and effective at creating brand awareness, selling products or services, scanning the environment for new opportunities or threats and addressing emerging or existing problems.

DWS has accumulated years of experience in helping our clients achieve their vision by building close working relationships with our clients and remaining flexible and practical throughout the planning process.  Our Marketing team is able to assist clients in all facets of marketing strategy, whether it involves creating an entire marketing plan from scratch or addressing key areas of an existing strategy.

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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

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