Marketing Consulting | DWS Hospitality Specialists

SERVICES

 

Marketing Operations Review

The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.

Key elements of our marketing operational reviews can include;

  • Assessment of financial and operating performance.
  • Benchmarking of marketing performance to industry peers and best practice.
  • Review of marketing management practices.
  • Identification of poor performing marketing channels and marketing expenses.
  • Development of implementation plans to address poor performing areas.
  • Test campaigns, target setting and review periods established.

The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.

LATEST NEWS

Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
Newsletter.

Earlier this year, Federal Parliament passed a bill, which has been around for a very long time, that is making a fundamental change to how the Privacy Act operates.

If you haven’t heard of Bongo’s Bingo, it is part rave, part bingo and a whole lot of fun! We sent a team to investigate this new phenomenon for you to see if it is applicable to the club and hotel industry.

TripAdvisor has announced, “that it has crossed the 500 million reviews and opinions milestone." The insights you can gain from this level of feedback from real people, can give your venue the edge you need to excel where your competitors fail.

css.php