Marketing Consulting | DWS Hospitality Specialists

SERVICES

 

Marketing Operations Review

The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.

Key elements of our marketing operational reviews can include;

  • Assessment of financial and operating performance.
  • Benchmarking of marketing performance to industry peers and best practice.
  • Review of marketing management practices.
  • Identification of poor performing marketing channels and marketing expenses.
  • Development of implementation plans to address poor performing areas.
  • Test campaigns, target setting and review periods established.

The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.

LATEST NEWS

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Newsletter.

Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

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