Marketing Consulting | DWS Hospitality Specialists

SERVICES

 

Marketing Operations Review

The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.

Key elements of our marketing operational reviews can include;

  • Assessment of financial and operating performance.
  • Benchmarking of marketing performance to industry peers and best practice.
  • Review of marketing management practices.
  • Identification of poor performing marketing channels and marketing expenses.
  • Development of implementation plans to address poor performing areas.
  • Test campaigns, target setting and review periods established.

The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.

LATEST NEWS

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Newsletter.

If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.

With the recent release of the 2016 Census data, organisations across Australia have a significant opportunity to gain a deeper understanding of the Australian consumer. The only issue you may experience from all this information is that it is big, and it can be hard to know what it actually means for your business and how you can translate it into useful information.

Earlier this year, Federal Parliament passed a bill, which has been around for a very long time, that is making a fundamental change to how the Privacy Act operates.

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