The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.
Key elements of our marketing operational reviews can include;
- Assessment of financial and operating performance.
- Benchmarking of marketing performance to industry peers and best practice.
- Review of marketing management practices.
- Identification of poor performing marketing channels and marketing expenses.
- Development of implementation plans to address poor performing areas.
- Test campaigns, target setting and review periods established.
The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.