Marketing Consulting | DWS Hospitality Specialists

SERVICES

 

Marketing Operations Review

The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.

Key elements of our marketing operational reviews can include;

  • Assessment of financial and operating performance.
  • Benchmarking of marketing performance to industry peers and best practice.
  • Review of marketing management practices.
  • Identification of poor performing marketing channels and marketing expenses.
  • Development of implementation plans to address poor performing areas.
  • Test campaigns, target setting and review periods established.

The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.

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The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

If you are serious about your Facebook game, then here are our top 5 top tips on what you need to be doing, right now, to make sure your online presence impresses your followers! 

If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.

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