Marketing Consulting | DWS Hospitality Specialists



Loyalty Programs

DWS offer our clients tailor-made customer loyalty programs to assist in developing a reliable customer base and increased revenue. Our loyalty programs consist of an integrated schedule of marketing activities designed to increase members’ loyalty by monitoring and rewarding their purchasing frequency and amount spent.

DWS have developed an impressive portfolio of loyalty programs for a variety of clients including:

  • Clubs
  • Hotels
  • Casinos

DWS have assisted venues in establishing loyalty programs specifically designed to meet the needs and requirements of their clientele by keeping their brand engaging and increasing revenue by attracting and retaining the ideal customer demographic.

DWS are currently providing Loyalty RTP retention program reviews for just $1,900 + GST*, this includes;

  • Review of tier level contributions
  • Real cost calculation identifier
  • Proposed adjustments and wind back plan
  • Action plan to recalibrate

For further information contact Terry O’Halloran on 0449 968 394 or email


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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

It’s never just one single tactic that can bring you to the forefront of your industry, it is a combination of multiple strategies across key areas connected to your gaming floor, that work together to deliver enhanced experiences and clients that just keep coming back for more!