SERVICES

 

Surveys

Self completion surveys are an effective tool to assess opinions and feedback from a large cross section of customers and the local catchment area. They can also be conducted internally with staff, management and board members. DWS can design the survey instrument, sample the survey and then complete the full campaign. We offer the following survey completion methods:

  • Online surveys can be imbedded in websites or emailed directly via web-based survey programs that are operated by DWS.
  • Personal surveys utilise portable technology such that DWS are able to access a wide platform of customers and can be used for projects such as customer exit surveys or local residential feedback.
  • Telephone surveys remain a sound method to assess a broad cross section of people, particularly if there is a set response rate for completions. DWS partner with ReachTel to conduct automated telephone surveys.
  • Traditional mail out surveys can be effective in certain environments and can be complimentary when used in conjunction with another survey medium. They can be distributed to a broad sample group and while they tend to generate a lower response rate, it is a medium which can capture the views of participants, particularly participants that not readily accessible by other survey means.

DWS are regularly involved in a variety of surveys from research based to regulatory impact statement surveys and has strong experience in survey design and data collation. we would welcome the opportunity to discuss survey requirements.

LATEST NEWS

Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
Newsletter.

So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

css.php