research

SERVICES

 

Operational Focus Groups

Frequent scheduled operational focus groups with key personnel can help to continually evolve strategy and motivate teams to drive progress. Often, a business will need its management team to focus on a specific component; possibly gross profit levels, sales, gaming revenues, food quality, customer service standards, internal communications or internal morale.Our operational focus groups include the following elements:

  • DWS arranges key personnel of 8 to 12 people and prompt them through various aspects of the business.
  • Ascertain individual views on a particular issue.
  • Identify whether a consensus of opinion is present.
  • Facilitate a workshop that seeks to address and offer solutions.
  • Formalise recommendations on how to address and solve the particular issue.

DWS provides intensive management focus group sessions to fine-tune an organisation’s performance in all areas of business operations both as an ongoing process and also as a crisis control mechanism. Even the broadest business strategy cannot overcome all environmental obstacles unless key players within the business know how to play their role and work toward a common goal.

LATEST NEWS

Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
Newsletter.

So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

css.php