research

SERVICES

 

Customer Focus Groups

Customer feedback drives marketing strategies, service expansion, training plan and venue development. Customer focus groups conducted by an external provider can harness this information in a constructive, structured environment. Our customer focus sessions include the following elements:

  • DWS organise groups of 8 to 12 people and prompt them through various aspects of the business.
  • Ascertain where else the group shops or visits and why they visit competitors.
  • Determine the perception of facilities and services and what motivates the group to purchase from the venue.
  • Recommendations on how to improve the product and service offering.

Focus group sessions are an excellent method of identifying possible issues and potential opportunities that often warrant further exploration. DWS is able to extrapolate meaningful information from customer focus groups that can optimise revenue.

LATEST NEWS

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Newsletter.

So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

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