SERVICES

 

Customer Demographic Analysis

Customer demographic analysis or membership analysis provides a systematic way to take an in-depth look at customers and members and identify new opportunities to increase business and expand market share. DWS combine strong geotechnical abilities with ABS Census data that provides strong insight into customer and membership patterns. Our analysis includes:

  • Geocoding of members or customer addresses to derive a map view of clusters.
  • Compilation of ABS Census data for the relevant catchment area.
  • Profiling of most profitable customers and associated demographic characteristics.
  • Identification of non-core customer and member base to identify prospective opportunity.
  • Segmentation of customers and members within a local catchment area.

DWS incorporates customer and membership geocoding into our analysis. This gives organisations the ability to attach GPS locations to customer addresses giving location intelligence. The DWS customer and membership analysis process allows organisations to identify the most profitable customers along with their demographics such as age profile, income, family structure and occupation. This information can be used to optimise marketing resources.

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So much can change in such a small timeframe. You change a menu, renovate your café, start a new promotion, change your gaming products or even employ new team members; it all changes the dynamic of your operation.

It has been consistently proved, even by massive companies that have more than enough resources to know better … marketing research matters. Collecting, reviewing and analysing your data is key to future business success in a highly competitive industry.

Customers can be fickle with their loyalty, and long with their memory. A single negative incident could potentially ruin a customer’s perception of a venue.

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