LOYALTY | GAMING | DATA | MARKETING
DWS Hospitality Specialists presents the Game On Management Program.
Over two intensive days, gain the critical skills and knowledge you need to truly succeed as a forefront manager within the hospitality and gaming industry.
DAY ONE: GAMING & LOYALTY
HOW TO BUILD A KILLER LOYALTY PROGRAM
A loyalty program offers advanced access, great rewards, special sales and events to customers who regularly attend of purchase at our venues. With 88% of consumers over the age of 18 being members of a loyalty program, what are the key factors that make them join and more importantly how do you keep them engaged
for the long term?
GET SERIOUS ABOUT GAMING
Between heavy competition, legislation and regulations there has never been a better time to get serious about your gaming strategy.Covering off on a range of fundamental topics within the gaming landscape, this session will arm you with everything you need to know in order to successfully maximise your returns right now and well into the future!
DAY TWO: DATA & MARKETING
UNDERSTANDING BIG DATA
Clubs are full of big data that is just waiting to be analysed. Every day your club captures key points of information through club attendance figures, gaming behaviour, dining and beverage habits of the clients and more. This session will help you uncover the hidden patterns, unknown correlations, market trends, and customer preferences that will take your club to the next level in client relationships and retention.
SHAPE YOUR MARKETING STRATEGY
At the forefront of every club is engaging promotions and marketing. This session will cover a range of fundamental topics to help you effectively navigate the marketing in today’s highly competitive, digital hospitality landscape, to attract new members, enhance your profile, and launch your venue into the marketplace. Designed to enhance your knowledge and skills, attending this session will increase your employability in the industry.
- 1 day (gaming or marketing) – $495.00 per person
- 2 day bundle – $850.00 per person
- Gold Coast