Marketing Consulting | DWS Hospitality Specialists

SERVICES

 

Marketing

For clients involved in the hospitality, gaming, tourism and leisure sectors, DWS can provide a range of effective marketing solutions including marketing operations reviews, rebranding, loyalty programs and marketing planning.

We have over 20 years consulting experience relating to our marketing services and have the capability to implement marketing programs in an efficient manner with quick and positive outcomes. DWS can manage marketing projects from conception to completion.

Our marketing projects include clubs, taverns, accommodation, casinos, fitness clubs and other leisure and tourism development projects. Each year, DWS complete over 500 consulting assignments. Recent marketing projects include:

  • Design and implementation of gaming loyalty programs across a number of large club and casino venues.
  • Development and implementation of a marketing drive for a club in receivership in order to increase revenues and valuation.
  • Rebranding of a club incorporating name, logo and full suite of associated documents.
  • Full management of the marketing function of a number of liquor and gaming venues in Queensland.

DWS can provide valuable assistance with marketing projects and would welcome the opportunity to discuss how we can increase your revenue.

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Businesses are defined by a series of key numbers that are focal to the health of the business. Top line numbers like Revenue and Costs are the outcome of the business process you implement, while the metrics behind those numbers are the ones that are the true health indicators.

The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.

The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!

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