The parable of the boiling frog is an apt description of many Loyalty Programs in Clubs at the moment. Over time, you cease questioning its value and accept it is doing its job, never questioning that it’s costing you money and ultimately eroding the value of your business.
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Research & Marketing
The second most popular social media platform is Instagram, a visual based digital tool that can showcase your brand in its best light to your followers … if done right! Here are our top 5 tips on what you need to be doing to make sure your Instagram account is performing perfectly!
If you are serious about your Facebook game, then here are our top 5 top tips on what you need to be doing, right now, to make sure your online presence impresses your followers!
It’s never just one single tactic that can bring you to the forefront of your industry, it is a combination of multiple strategies across key areas connected to your gaming floor, that work together to deliver enhanced experiences and clients that just keep coming back for more!
If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.
With the recent release of the 2016 Census data, organisations across Australia have a significant opportunity to gain a deeper understanding of the Australian consumer. The only issue you may experience from all this information is that it is big, and it can be hard to know what it actually means for your business and how you can translate it into useful information.
Do you know how much your members earn annually? Are you aware of the population shift in your area? Are there more families, single people or couples without kids in and around your venue?
If you haven’t heard of Bongo’s Bingo, it is part rave, part bingo and a whole lot of fun! We sent a team to investigate this new phenomenon for you to see if it is applicable to the club and hotel industry.
The hospitality industry is a highly competitive marketplace and those not willing to change, or keep up with the expectations of their target audience, will quickly find themselves suffering from declining profits and possible closure.