If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.
Get the latest hospitality industry news delivered direct to your inbox by signing up to the DWS
Research & Marketing
With the recent release of the 2016 Census data, organisations across Australia have a significant opportunity to gain a deeper understanding of the Australian consumer. The only issue you may experience from all this information is that it is big, and it can be hard to know what it actually means for your business and how you can translate it into useful information.
Do you know how much your members earn annually? Are you aware of the population shift in your area? Are there more families, single people or couples without kids in and around your venue?
If you haven’t heard of Bongo’s Bingo, it is part rave, part bingo and a whole lot of fun! We sent a team to investigate this new phenomenon for you to see if it is applicable to the club and hotel industry.
The hospitality industry is a highly competitive marketplace and those not willing to change, or keep up with the expectations of their target audience, will quickly find themselves suffering from declining profits and possible closure.
Millennials are the most elusive generation for venues. With an international major event attracting 40,000 viewers, and the global audience expected to reach 385.5 million people in 2017, could eSports be the key to connect venues with Millennials?
TripAdvisor has announced, “that it has crossed the 500 million reviews and opinions milestone." The insights you can gain from this level of feedback from real people, can give your venue the edge you need to excel where your competitors fail.
Underpinning the transformation are major regional projects and developments which set to provide new services, ‘state of the art’ infrastructure and employment opportunities. So what does the future look like?
Market analysis has the potential to lead your organisation’s most beneficial strategic decisions. Or if conducted poorly – it can force a backwards step in the organisation. So how can you ensure your market analysis is leading you in the right direction?