The hospitality industry is a highly competitive marketplace and those not willing to change, or keep up with the expectations of their target audience, will quickly find themselves suffering from declining profits and possible closure.
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Research & Marketing
Millennials are the most elusive generation for venues. With an international major event attracting 40,000 viewers, and the global audience expected to reach 385.5 million people in 2017, could eSports be the key to connect venues with Millennials?
TripAdvisor has announced, “that it has crossed the 500 million reviews and opinions milestone." The insights you can gain from this level of feedback from real people, can give your venue the edge you need to excel where your competitors fail.
Underpinning the transformation are major regional projects and developments which set to provide new services, ‘state of the art’ infrastructure and employment opportunities. So what does the future look like?
Market analysis has the potential to lead your organisation’s most beneficial strategic decisions. Or if conducted poorly – it can force a backwards step in the organisation. So how can you ensure your market analysis is leading you in the right direction?
Monitoring what’s being said about your business helps you keep track of your online reputation, respond to comments in a timely manner, and improve your products, services and customer experience based on the feedback you receive.
There’s a stunt that involves a federal politician asking the interviewer for $100. The politician takes the $100 and hands the interviewer a $2 coin, saying, here are your community contributions from gaming machines in clubs and pubs - but how accurate is this really?
It is estimated that the two new casinos (Queen’s Wharf and the ASF project) could take $190 million from the south-east gaming market with about half coming from Club’s coffers. So what can your venue do about this?
How long do you think it takes to plan a solid 5-year business strategy for your venue - a week, a month? What if you could cut through to the essentials and get it done in 5 minutes...