If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.
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Thoughts & Opinions
Have you noticed something happening in the club industry recently? There seems to be a trend forming and it is great news for the club industry!
These are the top 5 areas venues should address to ensure growth and reflect our changing commercial environment and a short list of short and medium-term advancements we will see in gaming...
The hospitality industry is a highly competitive marketplace and those not willing to change, or keep up with the expectations of their target audience, will quickly find themselves suffering from declining profits and possible closure.
With certainty now obtained, small businesses will begin to transition to the new Sunday penalty rates across a range of awards, however, it is critical that you understand the rules and what you can do as this fiery issue rolls out.
The black economy is becoming a larger focus to the Australian Government and there are implications to Clubs’ and Hotels’ AML/CTF compliance and obligations. So how does this affect your venue?
Millennials are the most elusive generation for venues. With an international major event attracting 40,000 viewers, and the global audience expected to reach 385.5 million people in 2017, could eSports be the key to connect venues with Millennials?
TripAdvisor has announced, “that it has crossed the 500 million reviews and opinions milestone." The insights you can gain from this level of feedback from real people, can give your venue the edge you need to excel where your competitors fail.
Market analysis has the potential to lead your organisation’s most beneficial strategic decisions. Or if conducted poorly – it can force a backwards step in the organisation. So how can you ensure your market analysis is leading you in the right direction?