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Strategic Planning is still one of the most critical activities that any business can undertake if they want to succeed. It provides a sense of direction, outlines measurable goals, and is a power tool that helps guide day to day decisions and evaluate progress for changing approaches as you move forward.

If you don’t know it already, social media is a powerful marketing tool, but many people don’t know how to harness it. There are obvious benefits to being across multiple platforms - the key, however, is to use these extremely popular platforms effectively. In this instance, we are going to look specifically at Twitter.

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