I am a big fan of fast food chains. Not for love of the food, but because they are unashamed salespeople through and through. They take every opportunity to add an extra dollar onto your bill.

I don't know about you, but nine times out of ten, I take the meal deal - the upsize, the extra hash brown or the large coke. Most times I am not too sure what I want when I get to the counter and they just make it so easy to say, yes, yes, yes!

Here are 8 selling techniques you can use in your hospitality venue right now.

Earlier this month, DWS Hospitality Specialists was proud to launch the Club Super Leadership Institute at a spectacular event hosted by the Aspley Hornets AFL Club.

Originally founded in 2002 by John Dickson Managing Director of Club Training Australia, the program was developed in response to a lack of educational pathways for ambitious young hospitality managers.

DWS is honoured to announce Club Super as its new Naming Sponsor and look forward to the continuous development of this initative that will prepare young managers for a successful career.

Wanted: A database that contains the following vital components:  In-depth information, detailed transactional data, a comprehensive overview of your customers' likes, dislikes, behavioural trends, tastes and preferences.

Sounds like a marketer's pipe-dream, doesn't it?   However, with the rapid evolution of technological development, this information is becoming increasingly attainable and it's almost certainly collating in your business right now.  The real question is, 'What do we do with it?'

Communicating with our patrons has always been a large part of the gaming industry.  However, now more than ever, this area is regarded as the largest opportunity for growth.  Loyalty programs have evolved considerably over the last couple of years, though the word ‘loyalty' is somewhat ambiguous.  Our research shows that  gaming players will frequent more than one venue, sharing their wallet with your competitors.